Newform strengthen the collaboration with Milano Politecnico

The second edition of the Politecnico master’s degree Brand Extension – Licensing Strategies will start soon. This degree aims at acquiring marketing and design strategic skills for business development and enhancement of the brand.

Newform will host this degree programme inside its Showroom in Milan. The programme stands out for its operational learning format with company stories, work projects and workshops with prestigious companies in the luxury sector. During the course, students will study the role of the marketing and creative sector in the company and the way to implement new strategies for the design of new products.

The Brand Extension course will provide new insights into studying new project developments, from strategy to organization, and from conception to design of new products.

Newform strongly believe in the collaboration between universities and companies. This is strategically important for innovation and national development. The exchange of knowledge and the realization of common projects are fundamental for university attractiveness, company competitiveness and student employment as well as economic and social growth of national realities.

The partnership between Newform and Politecnico is confirmed every year and it represents an added value for both realities. Thanks to this collaboration, new innovating and versatile projects are created every year.